Imagine a world where all media - including news, entertainment, music - is made just for you, instead of for everyone. Making ads and content more personal to make them more effective isn't a new idea. However, when we unlock the full power of generative AI, we will create entire universes of media that are unique to each consumer. The end result will be a total isolation of individuals in their own bubbles.

This booklet calls this personal bubble the egoverse. How the egoverse could become a reality through technology, business practices and human behavior is explored in this booklet.