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Book Cover for: Enchantment: Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki

Enchantment: Enchantment: The Art of Changing Hearts, Minds, and Actions

Guy Kawasaki

Paperback
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Book Details

  • Publisher: Penguin Adult Hc/Tr
  • Publish Date: Dec 31st, 2012
  • Pages: 240
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 7.90in - 5.30in - 0.70in - 0.45lb
  • EAN: 9781591845836
  • Recommended age: 18-UP
  • Categories: • Marketing - General• Organizational Development• General

About the Author

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.

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Book Cover for: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, Guy Kawasaki
Book Cover for: Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist, Guy Kawasaki
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Book Cover for: Hindsights: The Wisdom and Breakthroughs of Remarkable People, Guy Kawasaki
Book Cover for: The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
Book Cover for: Be Heard and Be Trusted: How You Can Use Secrets of the Greatest Communicators to Get What You Want, Tony Alessandra
Book Cover for: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Guy Kawasaki

What people are saying

Mentioner image for: Greg Jarboe
Greg Jarboe
@gregjarboe
2 years

SEO-PR president & co-founder; YouTube and Video Marketing author; Search Engine Journal contributor; Rutgers, Coursera, & New Media Academy instructor.

@Smita_DigiMarke Thanks. I contributed the content marketing matrix to Guy Kawasaki, who included it in his 10th book: Enchantment. #vcbuzz

twitter.com
Mentioner image for: Dana Jofré
Dana Jofré
@brandingbar
14 years

Wisconsin girl in crazy Miami world, wife and mom of two Manchester City fans, pr consultant for some cool travel clients. Use Twitter mostly for following news

Just started reading Enchantment by @GuyKawasaki last night. Even have a signed copy, so thinking it will be xtra enchanting!

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Mentioner image for: Tom Peters
Tom Peters
@tom_peters
3 years

Extreme Humanism/Don’t get leaders who don’t get it that Job #1 is helping others grow/Design that inspires in everything we do/More women in charge/Navy Seabee

Tom's Design manifesto shares must-reads: -Enchantment: The Art of Changing Hearts, Minds, and Actions by @GuyKawasaki -Why Design Matters: Conversations with the World’s Most Creative People by @debbiemillman -Design Is Storytelling by @ellenLupton ^HB https://tompeters.com/wp-content/uploads/2022/03/Tom-Peters-EH_Design.pdf https://t.co/G9lmhbVAPT

twitter.com

Praise for this book

"The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki ("Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition," 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bu
"Guy''s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."--Sir Richard Branson, Founder of the Virgin Group

"Kawasaki provides insights so valuable we all wish we''d had them first."--Robert B. Cialdini, author of "Influence: Science and Practice"

"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People"."--Michael Gartenberg, research director, Gartner

"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business"

"Guy teaches you how to pull gems from people''s hearts and minds and how to become an effective practitioner of life''s crucial domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."--Robert Scoble, Rackspace videoblogger
"Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs."
--Kirkus review "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company as enchanting as Apple."
--Steve Wozniak, co-founder of Apple
"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."
--Sir Richard Branson, Founder of the Virgin Group
"Kawasaki provides insights so valuable we all wish we'd had them first."
--Robert B. Cialdini, author of "Influence: Science and Practice"
"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People.""
--Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."
--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business"
"Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."
--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
"An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.""--Kirkus Reviews" "Kawasaki provides insights so valuable we all wish we'd had them first."--Robert B. Cialdini, author of "Influence " "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."--Sir Richard Branson "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business " "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company as enchanting as Apple."
--Steve Wozniak, co-founder of Apple

"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People"."
--Michael Gartenberg, research director, Gartner

"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
--Robert Scoble, Rackspace videoblogger

What people are saying

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