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The co-op bookstore for avid readers
Essentials of Business Research: A Guide to Doing Your Research Project
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
Book Details
- Publisher: Sage Publishing Ltd
- Publish Date: Jan 20th, 2014
- Pages: 376
- Language: English
- Edition: undefined - 0002
- Dimensions: 9.25in - 7.45in - 0.72in - 1.32lb
- EAN: 9781446257333
- Categories: • Research• Methodology• Training
About the Author
Wilson, Jonathan: -
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
Praise for this book
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike.--Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance (11/29/2013 12:00:00 AM)
I provide every student with a copy of Jonathan Wilson's Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.--Bonnie J Bachman, Professor of Economics (11/29/2013 12:00:00 AM)