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The co-op bookstore for avid readers
Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia
Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia by Paul Fischer is a groundbreaking book for anyone doing business in today's global economy. Author Fischer introduces the concept of Eurasia as a strategic entity for long-term positioning and a viable complement to investments in industrialized countries. The book describes a comprehensive, not piecemeal (e.g., only China), approach to internationalization by methodically showing readers how to leverage Eurasia's main markets, not simply through exports, but through systematic investment to acquire key accounts and to establish strategic alliances. Written with business leaders, university faculty, and policymakers in mind, and based on real project experience, the book offers comparative information on 16 industries and proposes a 6-step approach to secure leadership. This primer is necessary reading for anyone planning to expand into high-growth economies that are less affected by the financial crisis.
Book Details
- Publisher: Booksurge Publishing
- Publish Date: Sep 24th, 2009
- Pages: 510
- Language: English
- Edition: undefined - undefined
- Dimensions: 10.00in - 7.01in - 1.03in - 1.93lb
- EAN: 9781439206645
- Categories: • Leadership
About the Author
Dr. Paul Fischer is an economist, who studied international business, economics, international relations, and law at the universities of Munich LMU, Paris Sorbonne, and Maastricht. He holds a Ph.D. from the Moscow Finance Academy and a D.Litt. (Postdoc) from the Moscow Higher School of Economics. His earlier book Foreign Direct Investment in Russia: A Strategy for Industrial Recovery was published in English (Macmillan, 2000) and Russian (1999). The sequel, Increasing FDI into Russia: Five Steps towards Success (2004), was published in Russian. The concepts in these books were used by authorities in Russia and other emerging markets for their FDI policies. Dr. Fischer was senior advisor with the UN, the European Commission, and the German government in Russia and China. He founded the advisory firm EMAS (www.emas-eurasia.com) in Munich; it has offices in Dalian, Pune, and Moscow. A polyglot, he speaks German, Italian, English, French, Spanish, and Russian fluently, and can communicate in Chinese.
