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The co-op bookstore for avid readers
Fables of Abundance: A Cultural History of Advertising in America
A "highly illuminating" ( "Publishers Weekly," starred review) book that fundamentally transforms the whole debate about the cultural significance of advertising."A work of prodigious research, of admirable historical imagination, of daring criticism."--Michael Schudson, author of "Advertising, the Uneasy Persuasion"
"Simply brilliant. A major work in American cultural history."--Alan Trachtenberg, Yale University
"Fascinating...fluent...and moving."--Alexander Star, "New Republic"
"Lears is one of cultural history's masters of linnking popular moods and ideas with arts, philosophies, industries, and commodities." "--New York Review of Books"
Book Details
- Publisher: Basic Books
- Publish Date: Nov 3rd, 1995
- Pages: 512
- Language: English
- Edition: Revised - undefined
- Dimensions: 9.24in - 6.11in - 1.37in - 1.49lb
- EAN: 9780465090754
- Categories: • Advertising & Promotion• Sociology - General• General
About the Author
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.