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Book Cover for: Fashion Public Relations, Sar Perlman

Fashion Public Relations

Sar Perlman

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

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Book Details

  • Publisher: Fairchild Books
  • Publish Date: Mar 2nd, 2010
  • Pages: 416
  • Language: English
  • Dimensions: 9.90in - 7.90in - 0.60in - 1.80lb
  • EAN: 9781563677755
  • Categories: Fashion & AccessoriesIndustries - Fashion & Textile IndustryPublic Relations

About the Author

Perlman, Sar: - Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.
Sherman, Gerald J.: - Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well-known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA.

Praise for this book

I found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations.
Olga Mitterfellner, Mediadesign Hochschule, Germany