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For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Book Details
- Publisher: Basic Books
- Publish Date: May 14th, 2013
- Pages: 560
- Language: English
- Edition: Revised, Expand - 0003
- Dimensions: 9.00in - 6.10in - 1.70in - 1.55lb
- EAN: 9780465029174
- Categories: • Corporate & Business History - General• Industries - Food Industry• United States - 20th Century
About the Author
Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.
Praise for this book
A NEW YORK TIMES "NOTABLE BOOK OF THE YEAR"
"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."--New York Observer
"Marvelously entertaining history."--Los Angeles Times
"In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."--Washington Post
"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola."--Wall Street Journal
"A meticulously researched history...[Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."--New York Times Book Review