A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.
Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
Ex-newspaper guy in Chicago, L.A., Madison & Waukegan. Idling at @phil_rosenthal@mstdn.social, @philrosenthal on Post-News and @philrosenthal at https://t.co/UCc0QZSwqi.
The oddly named activist and media strategist Jerry Mander, whose “Four Arguments for the Elimination of Television” (1978) was a real mind blower when I first read it in high school, has died at age 86. https://t.co/Wt9neoHCf1
MONDO 2000 at https://t.co/kskEt6GrEV
Sorry to learn of the passing of Jerry Mander, author of Four Arguments for the Elimination of Television and much more. Remembered here by his partner Koohan Paik-Mander https://t.co/KkRXp6zRbn
Activist, economist, mathematician, policy analyst, bicyclist, nature-lover, carbon-taxer, environmentalist, father, husband, NY'er, nonviolence practitioner
"Four Arguments for the Elimination of Television," though strikingly original, was eclipsed for me by Jerry's later book, "In the Absence of the Sacred." It forever changed how I think about "progress," technology and resistance. A deep, rich work. https://t.co/lqKM3MvVvO