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Book Cover for: From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia, Michael Crawford

From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

Michael Crawford

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.


In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.


Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.


Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. From the Mouse's House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.

Book Details

  • Publisher: Lioncrest Publishing
  • Publish Date: May 2nd, 2023
  • Pages: 216
  • Language: English
  • Dimensions: 8.50in - 5.50in - 0.49in - 0.62lb
  • EAN: 9781544541839
  • Categories: Foreign ExchangeInternational - GeneralNegotiating

About the Author

Crawford, Michael: - International deal maker and corporate executive Michael Crawford has helped some of the most powerful brands grow and operate globally. Crawford's leadership led to the development of major hotels, theme parks, entertainment destinations, retail outlets, and dining establishments around the world.Currently Chairman, President, and CEO of the Hall of Fame Resort & Entertainment Company, he served as General Manager and Senior Vice President of Shanghai Disney Resort and President of Walt Disney Holdings Company. He was also President of Asia Pacific and President of Global Portfolio Management with Four Seasons Hotels & Resorts. An Ohio native, he holds an MBA from the University of Notre Dame and a bachelor's degree from Bowling Green State University.

Praise for this book

"After nearly thirty years of leading and developing high-profile products and destinations all over the world with The Walt Disney Company and Four Seasons Hotels & Resorts, Michael provides some great lessons in his book for how to do business the right way to produce incredible results!"

- Karl Holz, Former President, Disney Cruise Line and New Vacation Operations


"Extending brands and building teams that put the ball in the end zone is what Michael does. These lessons provide a great playbook for how to run a company with success!"

- Marcus Allen, Pro Football Hall of Famer


"Michael is an extraordinary individual who has an exceptional vision for entertainment venues that truly have a transformational impact on the areas where they are located. What is really special about him is that he has the talent and skills to take big ideas and build the necessary trust and consensus to bring them to fruition. We are fortunate that he has come back to Ohio after a successful career with Disney and Four Seasons to lead the effort to build a world-class sports destination at Hall of Fame Village."

- Kirk Schuring, President Pro Tempore, Ohio Senate