Tertulia Logo
Sign upLog In
Cart Icon0
Cart Icon0
The co-op bookstore for avid readers
Book Cover for: From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up Into a Trustworthy Brand, Harsh Pamnani

From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up Into a Trustworthy Brand

Harsh Pamnani

Paperback
Regular price$13.99With free membership trial$6.9950% off your first book+ Free shipping
Currently out of stock. Place a backorder.

Do you recommend this book?

Yes!

No

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India's diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India's diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Book Details

  • Publisher: Penguin Business
  • Publish Date: Feb 25th, 2025
  • Pages: 256
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 0.00in - 0.00in - 0.00in - 0.00lb
  • EAN: 9780143463962
  • Categories: • Marketing - General

About the Author

Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times and Financial Express.
Harsh has delivered talks at prestigious forums, including TEDx (seven-time speaker), Josh Talks, IIT Bombay and IIM Ahmedabad. Additionally, he has taught start-up branding course at MICA Ahmedabad and business storytelling at IIM Indore.

Harsh earned his MBA from XLRI, Jamshedpur. For more information about him, please visit www.harshpamnani.com.

Praise for this book

This book is a masterclass in start-up branding. Whether you are a seasoned founder, an aspiring entrepreneur, a start-up team member, or simply curious about how businesses work--this book is an accessible, essential read. Harsh has sought insights from some of the brightest minds in the space and put them together in a book that is not didactic. What' refreshing is how he brings in examples from different Indian companies, comparing and contrasting start-ups against long-established companies and showing us real world applications which I found valuable.-- "Deep Kalra, founder and chairman, MakeMyTrip"
Harsh has done a great job of bringing together insights from some of the brightest minds and remarkable new-age brands. This book offers many valuable lessons for those aiming to create a standout brand in an era when the market is more crowded than ever.-- "Anand Deshpande, founder, chairman and managing director, Persistent Systems"
By explaining crucial core concepts through relatable stories and examples, Harsh has crafted a wonderful book to inspire many new, budding, and young entrepreneurs into building great new start-ups and admirable brands over time.-- "Supam Maheshwari, co-founder and CEO, FirstCry, and co-founder, XpressBees and GlobalBees"
Harsh's book explores brand building in start-ups. He has garnered insights by direct interviews with investors and start-up CEOs. As India becomes one of the centres for start-ups across the world, the book is welltimed and should be read.-- "Janmejaya Sinha, chairman, Boston Consulting Group (BCG) India"
Every start-up aspires to build a powerful brand for itself. In this lucidly written book, Harsh Pamnani puts forward many of the key principles that lie at the foundation of creating standout brands. Drawing on the wisdom of many experts and his own rich experience, Harsh provides an invaluable guide to this essential subject. A must-read for entrepreneurs and marketers who wish to build great brands for their enterprises. -- "Harish Bhat, former brand custodian, Tata Sons, avid marketer and bestselling author"
This is an important book that provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market. Its format of simply explained concepts richly illustrated by case studies makes it a very valuable resource for all.-- "Rama Bijapurkar, India's leading expert on market strategy and consumer behaviour and author of the "