Carly Gieseler uses a critical lens to evaluate the popular social media craze that is hard to miss: the gender-reveal party. By expertly analyzing these parties and their widespread distribution on social media, Gieseler delves into why modern couples might be drawn to them, and how technology, culture, and biology intricately intersect to reinforce an exaggerated (and misleading) gender binary. Gender-Reveal Parties as Mediated Events: Celebrating Identity in Pink and Blue helps us understand how a seemingly benign social gathering perpetuates, and ultimately strengthens, the patriarchy.