The co-op bookstore for avid readers
Book Cover for: Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide, Claudine Wolk

Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

Claudine Wolk

It is easier than ever to publish a book, but many authors find out too late about the actual work-the book marketing-that needs to be done to achieve sizable book sales. Instead of embracing the opportunities to promote their books, authors are intimidated and shut down. Those days are over. This is the book authors MUST HAVE to give their books the best chance to be seen and sold. In this essential, easy-to-understand guide, authors will work through the graphs, examples and exercises to learn:

  • The fundamentals of book marketing: Message, Audience, and Hook
  • The breadth of book marketing options and how they work, with examples
  • How to create a list of media contacts and develop a pitch that will reach them
  • How to develop a doable book marketing plan
  • How to develop media kit items for their book publicity efforts: Press Release, Author Bio, Sell Sheet, etc.
  • The types of book reviews and how to get them
  • The best social media channels for promoting books
  • The best places to spend book promotion dollars
  • Why book distribution IS a crucial part of book marketing . . . and so much more!

Authors CAN get their books seen and sold!

Book Details

  • Publisher: Lost Valley Press
  • Publish Date: Sep 25th, 2023
  • Pages: 122
  • Language: English
  • Dimensions: 9.00in - 6.00in - 0.26in - 0.38lb
  • EAN: 9781935874447
  • Categories: Publishers & Publishing IndustryMarketing - Direct

About the Author

Wolk, Claudine: - Claudine Wolk is a published author, journalist, podcast host and book marketing coach. Her first book, "It Gets Easier and Other Lies We Tell New Mothers", (Harper Collins) is translated into three languages and was released as an audio book in November 2022. She lives in Bucks County, PA with her husband, Joe. More information at
Murkette, Julie: - Julie Murkette is passionate about words and the ways they can be combined to transmit complex transformative ideas. She began her career while still in college as the founder of Womanchild Press, publishing chapbooks and an annual poetry magazine using a 19th century treadle-operated letterpress. Later, she established Satya House Publications, which has published numerous fiction and non-fiction trade books, as well as the award-winning series of bi-lingual picture books, "I See the Sun in....," introducing children to life and language in different countries. Julie also provides a range of creative services to writers and small publishers.
Praise for this book

Informative, comprehensive, and thoroughly 'user friendly' in organization and presented, Get Your Book Seen and Sold is an ideal and invaluable resource for aspiring, published authors who are new to the publishing industry and the effective promotion, publicity, marketing, and selling of books to their intended readerships, as well as bookstore placements and library acquisitions. With a great deal of value as a refresher resource for even the more experience author, Get Your Book Seen and Sold is a critically important and highly recommended addition to personal, professional, community, college, university Writing/Publishing collections and supplemental Writer's Workshop curriculum studies lists. --Jim Cox, Midwest Book Review

With the revolution in the book industry during recent years, it is now much easier to get a book published, provided the right strategies are adopted from the outset. However, after the production process, the main focus shifts to selling the book. In this work, the authors share plenty of tips on book marketing. For those who are interested in having their work published or marketed, this is a worthwhile read and is highly recommended. --Tommy Wong, Readers Favorite(R)

Whether you are a seasoned or inexperienced author, this book will give you practical advice on increasing sales, building a brand, and making sure your book stands out in the crowd. A must-read for anyone trying to find their place in the book publishing community. --Cristy Bertini, Editor in Chief, Story Monsters Ink Magazine; Creative Marketer for Scholastic Book Clubs and Fairs

Finally, publishing choices for today's writers! Toss the antiquated how-to-publish books and make room for Claudine Wolk and Julie Murkette's fresh look at today's publishing/marketing needs. Get Your Book Seen and Sold is another example of how the writing community continues to look out for each other. --Geraldine Donaher, Author, Educator, Mental Health Advocate,

Claudine and Julie provide a treasure chest for authors - both debut and experienced - who want to reach their readers. Loaded with colorful illustrations and charts, defining terms like galley and pitch and platform, this is a resource to turn to at any stage in the book publishing and marketing process. They provide clear explanations of self vs. traditional publishing and pitfalls to watch for along the way. Highly recommended for writers of all genres! --Linda C. Wisniewski, author of Where the Stork Flies and Off Kilter,

With Julie Murkette's wise help, my self-published book Open and Clothed made best-seller lists and had a national book tour. Thanks to her good advice, the book was featured on radio and television many times and shot up the Amazon bestseller list so fast that an Amazon vice-president called to ask what I did to promote it. Now, you can read Julie's and Claudine's sensible and essential advice in Get Your Book Seen and Sold. I thank you both, and my next book thanks you too! --Andrea Siegel, author of Women in Aikido and Open and Clothed

Get Your Book Seen and Sold is a must-read for anyone looking to become a professional author. It is expertly, clearly, and pleasantly organized, with a fresh and welcoming take on the choices one faces along this path. I plan to recommend this book to my clients! --Skye Kerr Levy, Developmental Editor,