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The co-op bookstore for avid readers
Getting Real: The smarter, faster, easier way to build a successful web application
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Book Details
- Publisher: 37signals
- Publish Date: Aug 3rd, 2006
- Pages: 194
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.01in - 5.98in - 0.44in - 0.64lb
- EAN: 9780578012810
- Categories: • Internet - Web Design• Software Development & Engineering - General
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What people are saying
flavio
@flaviocopes
2 years
BLOG https://t.co/SwMgZEkwCi BOOTCAMP https://t.co/RNhUSfaTqL BOOKS https://t.co/CAYgIoWChQ
@AdriaanvRossum Rework and Getting Real by 37signals get into this kind of issue, if you haven't read them yet
Zaid Saleem
@zaid
2 years
Head of Media Products @cloudflare 🌥️ 👾 Building next-gen creator products including Stream Live, Images & Calls
Getting Real by @37signals is one timeless book https://t.co/l9OxuLlxyk
Ian McAllister
@ianmcall
2 years
Senior Director of Product for Vehicles at Uber. Former exec at Amazon including roles leading Alexa Int’l and creating @AmazonSmile. @choosespun's lesser half.
@kurtvarner The "Epicenter Design" chapter of Getting Real by @37signals is as close as I can come to an answer. https://t.co/4dkpHqEkek. I paraphrase it often to PM's.