"Both stunningly beautiful and breathtakingly original... [Oyeyemi's] imagination, it turns out, is as boundless as her talent. Literary fiction is often knocked for being dismal and cynical, but Oyeyemi proves that it can just as easily be life-affirming, charming and just plain fun. Gingerbread is an enchanting masterpiece by an author who's refreshingly unafraid to be joyful, and it proves that Oyeyemi is one of the best English-language authors in the world today.--Michael Schaub, NPR

"Exhilarating. . .Gingerbread is jarring, funny, surprising, unsettling, disorienting and rewarding. . .This is a wildly imagined, head-spinning, deeply intelligent novel that requires some effort and attention from its reader. And that is just one of its many pleasures."- New York Times Book Review

"If a book is going to propel itself solely on language and atmosphere, then it should aspire to be as good at even one of those elements as Gingerbread is at both. No matter what happens in the plot, every sentence is perfectly balanced and evocative and rich with meaning." -Vox

"Charm evident on every page."- Slate

"This is a bold book with a great deal of depth and mischief to it that makes you think how astonishing it would be to have our parents sit up with us for a whole night and tell us in fine detail what they have lived." - Financial Times

"Is there an author working today who is comparable to Helen Oyeyemi? She might be the only contemporary author for whom it's not hyperbole to claim she's sui generis, and I don't think it's a stretch either to say she's a genius, as opposed to talented or newsworthy or relevant or accomplished, each of her novels daring more in storytelling than the one before. . .A tale that bears multiple rereadings and is more marvelous the deeper you're willing to dive into its rearranging of reality, its derangement."- Los Angeles Review of Books

"Helen Oyeyemi is a master of reinventing tropes from traditional fairy tales to say something entirely new about the world we live in. She twists familiar stories in entirely unpredictable ways, and her books never end up where you thought they would when you started." -Vulture

"Curious, original and little bit strange--in the best possible way."- HelloGiggles

"Gingerbread rises to the level of Mr. Fox and Boy, Snow, Bird, revealing Oyeyemi as a master of literary masquerade, forging a singular art."--Minneapolis Star-Tribune

"A beautifully, wildly inventive beast. Nobody else writes like this: puncturing the timelessly poetic with harshly contemporary asides, animating plants and dolls with a cool nonchalance. And how is it that this dark, nutty novel exudes cozy warmth above all else?"- Entertainment Weekly

"Gingerbread isn't just one of the best books of March, it's poised to be one of the best books of the year thanks to the magnificent writing of Helen Oyeyemi."- Cosmopolitan.com

"Gingerbread remains utterly unique, utterly spellbinding, utterly Oyeyemi."-- Jennifer Baker, Electric Lit

"[Oyeyemi] deftly balances fantasy and reality, with brilliant nods to modern society. . . Gingerbread is strange and tangled and oddly satisfying." -KMUW

"Regardless of what lens you read the book through--for the political undertones, for the good story, for the fabulism--Gingerbread is a thrilling, gorgeously wrought novel."--Bitch Media

"The line between real world and fairy tales in Helen Oyeyemi's novels is never clear, which means they're way more fun. Following the plot of Oyeyemi's latest novel can be a challenge, simply because Gingerbread abides by fairy tale logic, not the conventional structure of a novel. But if you sit back and accept the twists, we guarantee you'll enjoy your romp."- Refinery29

"Helen Oyeyemi flexes her exceptional talents and infuses her magic into this novel."- Bustle

"Oyeyemi's sixth novel sparkles with her sublime inventiveness."--BBC Culture

"[A] challenging, mind-bending exploration of class and female power heavily spiced with nutmeg and sweetened with molasses."--Ron Charles, The Washington Post

"Playful, enchanting...a modern-day fairy tale with a mysterious twist."--Marie Claire

"Like a fairy tale tethered to reality, Helen Oyeyemi's Gingerbread is as warm and piquant as the foodstuff it's named for." -Harper's Bazaar

"[T]he novel's real enchantment is its experimentation with storytelling itself. . .this book is not only about childhood, but also what it feels like to be a child." --Time

"Fans of Oyeyemi's work won't want to miss it, and first-time readers will become fans, too." -Bust Magazine

"Helen Oyeyemi's writing is full of enchantment and magical details, and will make you want to dive into your own family's rich legacy. Side effects include cravings for gingerbread." -Woman's Day

"It is always a cause for excitement when a new Oyeyemi book is born. As with the best writers she never seems afraid to try new things, to break different boundaries, to cross lines previously left untouched. . . I recommend her to everyone I meet."--Daisy Johnson, author of Everything Under

"From a childhood best friend named Gretel to a family recipe passed down through generations, Oyeyemi takes us on a journey that is wild and adventurous. Gingerbread is a novel you won't soon forget."--PopSugar

"Oyeyemi takes the familiar contours of a children's tale and twists it into something completely new, unsettling, and uncanny. . .A strange, shape-shifting novel about the power of making your own family."--Kirkus Reviews, starred review

"Idiosyncratically brilliant. . .Oyeyemi excels at making the truly astounding believable and turning even the most familiar tales into something strange and new. This fantastic and fantastical romp is a wonderful addition to her formidable canon."--Publishers Weekly, starred review

"Beguiling."--Buzzfeed Books

"[Gingerbread] has the tinge of the folkloric to it: There are family feuds, a childhood friend named Gretel, and many more archetypal touchstones. Tying this all together is Oyeyemi's deft hand, virtuosic lyricism, and graceful ability to find transcendence in all aspects of life, sweet and spicy alike."--Nylon.com

"Gingerbread is the story's metaphorical core, both sweet and spicy, simple and yet it is the hook for much strange and bizarrely haunting children's folklore, and Oyeyemi manages to make something just as complicated and delicious; her prose is not without its bite."--Vogue.com

"Gingerbread looks set to bring more of her inventiveness and wit to a fairytale element--gingerbread, of course--that holds a mysterious place in children's literature."--Literary Hub

"Oyeyemi's trademark imagination makes for an enchanting, unreal story about legacy and birthright."--Esquire.com

"Oyeyemi's latest is a clever subversion of fairy tale tropes to expose the secrets, entanglements, and estrangements within a family...Both a scathing indictment of capitalism and a tribute to the maddeningly inescapable endurance of family bonds, this enchanting tale will resonate with literary fiction lovers." - Booklist

"Oyeyemi [is] ...one of our most singular and inventive contemporary voices...Oyeyemi's sentences continually sparkle with viciously precise humor." -Spectator USA

"Gingerbread is a novel that recognizes the way relationships can grow out of hardship and being stuck in places one wishes to leave." - Boston Globe

"[A] rollicking tale from the wildly inventive Oyeyemi." - Library Journal