Mark Edwards, Ph.D. has authored both a business and science best-seller and Green Algae Strategy was awarded the 2009 IPPY Gold Medal for the "Best Science Book." Mark serves as professor strategic marketing and sustainability at Arizona State University. His training includes engineering, oceanography and meteorology, U.S. Naval Academy and a MBA and PhD in marketing. Mark invented a series of advanced metrics including 360° Feedback and has worked with senior executives at many of the largest food, transportation and utility and energy firms over the past three decades. Mark serves on several boards of directors for green food and energy firms and writes and speaks on sustainable and affordable food and energy production. He also leads the Green Independence Alliance which is dedicated to three freedoms: hunger, oil imports and climate change.