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Growing Older: Tourism and Leisure Behaviour of Older Adults
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Book Details
- Publisher: Cabi
- Publish Date: Nov 1st, 2006
- Pages: 240
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.32in - 6.48in - 0.78in - 1.31lb
- EAN: 9781845930653
- Categories: • General• Industries - Hospitality, Travel & Tourism• Popular Culture
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About the Author
Patterson, Ian: - Ian Patterson was formerly at the University of Queensland, Australia.
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Praise for this book
"This book is a significant addition to the literature and knowledge of the senior tourist market."-- "Tourism Society"