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The co-op bookstore for avid readers
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
From the author of the best-selling Guerilla Marketing series, here is the received wisdom by "guerilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
Book Details
- Publisher: Harper Business
- Publish Date: Jan 18th, 1993
- Pages: 224
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.90in - 5.90in - 0.50in - 0.75lb
- EAN: 9780395608449
- Categories: • Marketing - Direct• Small Business - General• Business Communication - General
About the Author
Levinson, Jay Conrad: -
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.