Name: Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
ISBN: 9780071816212

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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Paul M. Rand

Hardcover

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Reach more customers and grow your business with today's most powerful marketing tool: Word-of-Mouth

Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing's "holy grail," how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.

Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world's leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.

Book Details

Publisher: McGraw-Hill Companies
Publish Date: Sep 20th, 2013
Pages: 256
Language: English
Edition: undefined - undefined
Dimensions: 9.10in - 6.20in - 1.10in - 1.05lb
EAN: 9780071816212
Categories: • Customer Relations• Marketing - Direct• International - Marketing

About the Author

Rand, Paul M.: -

PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.