Nowadays, human is encountering high technological information period as well as we are encountering information technological society stage. In fact, information society or high technology can influence our lives to be changed to different aspects, such as education learning method change, media information gathering method change, job model or job nature change, such as online job method. So, internet is our most popular useful tool in our society. However, internet can impact human consumption behavior to be changed. If it can, how it can change our traditional consumption behaviors.

In my this book, I shall explain why information society and consumer behavior has close relationship as well as how internet high technological tool can influence or impact our traditional consumption behaviors to be changed absolutely. Finally, I hope my readers can make more clear analysis to argue my view after you read this book.