How social change influences human behavioral change ? Why human behavior may be influenced by social change? Our individual behavior whether can be influenced to bring negative or positive attitude by social change? I shall attempt to indicate cases to explain whether our individual behavior can be influenced to changed by social environment change. Readers can have more understand how and why social change may influence our behavior in possible. Behavioral economy is one useful and fun social subject. Behavioral economists ususally research how and why human behaviors may influence economy growth or recession, or how and why economy environment changing factor may influence human behavior changes.

In consumer time psychology part, consumer behavioral research topic is general businessmen whom have interest to investigate. They aims may expect to find whether how and why the consumers select to buy the product or research whether which factots can influence consumers' choices to change their consumption attitudes or desires to select to buy the product or consume the service.