
"The hardest part of being creative lies in simply deciding to do so. And, after you've done that, Roya's astonishingly useful book is a great place to begin." -Seth Godin, author of The Practice
"This book felt like an encouraging friend accompanying me on a hero's journey to discover all that is latent in my creative blueprint- complete with addressing the myths and soothing the fears we fall prey to when pursuing an idea and birthing it into existence." - Golriz, founder and creative director of Soul Pancake
"So inspiring. So smart. So useful. When time travel finally figures its shit out, I'm giving this book to my 16-year-old self." - Ryan Shelton, writer and performer
"Creatively stimulating and full of profound insights. This clever and accessible guide to creative thinking explodes the myriad 'creative' myths that inhibit our creativity, and offers practical direction for all readers. Personally, this book gave me a language with which to think about and better understand my practice and creative processes." - Sophie Hardcastle, writer and author of Below Deck
"Roya Azadi has carefully collected some of the most effective strategies to come up with some of the very best ideas. They do work." - Stefan Sagmeister, designer
"Roya Azadi doesn't believe creativity is some rare or unique gift bestowed on the lucky few. Rather, it's a skill anyone can nurture and grow, and here she provides an accessible, step-by-step manual for doing just that. Brimming with ideas, exercises, and insights for anyone looking to unleash greater creativity in their everyday life." - Mason Currey, author of Daily Rituals: How Artists Work