How to Innovate on Purpose is a how-to manual for prioritizing the right opportunities, wasting less time in meetings and building better products by actually working less. For every stressed-out, overworked, but still optimistic product manager and marketer in the tech industry: It's time to stop chasing every big idea and find the right idea.It's time to stop wasting cycles second-guessing prioritization decisions.
It's time to do actionable market research - and use it.It's time to Innovate on Purpose.Diane Pierson, a product management and marketing leader, advisor, and instructor, lays out five practical steps to align your team on the best bets for you and your customers: