Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:

• How to create the perfect selling climate
• Specific questions and tie-downs
• Referral and non referral prospecting
• How to "sell" the most important people you know
• Effective phone techniques
• How to finesse the first meeting
• How to handle objections and what to do when you hear the word "no"
• How to test different closes and master sixteen powerful closes
• How to plan for greatest selling impact
• And he shows you how his great selling techniques can be yours!