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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.
Book Details
- Publisher: Gower Publishing Company
- Publish Date: Nov 1st, 1997
- Pages: 332
- Language: English
- Edition: undefined - 0005
- Dimensions: 6.96in - 9.95in - 1.06in - 1.67lb
- EAN: 9780566077845
- Categories: • Marketing - General