The co-op bookstore for avid readers
Book Cover for: Iacocca: An Autobiography, Lee Iacocca

Iacocca: An Autobiography

Lee Iacocca

"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."--Business Week

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

Book Details

  • Publisher: Bantam
  • Publish Date: Apr 3rd, 2007
  • Pages: 400
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.24in - 5.28in - 0.88in - 0.68lb
  • EAN: 9780553384970
  • Categories: BusinessPersonal Memoirs

More books to explore

Book Cover for: My Name Is Barbra, Barbra Streisand
Book Cover for: The Hard Crowd: Essays 2000-2020, Rachel Kushner
Book Cover for: The Last Days of Roger Federer: And Other Endings, Geoff Dyer
Book Cover for: Exit Interview: The Life and Death of My Ambitious Career, Kristi Coulter
Book Cover for: The Wanting Was a Wilderness: Cheryl Strayed's Wild and the Art of Memoir (...Afterwords), Alden Jones
Book Cover for: Can't We Talk about Something More Pleasant?: A Memoir, Roz Chast
Book Cover for: The Part That Burns, Jeannine Ouellette
Book Cover for: Hoe, Heaven, and Hell: My Boyhood in Rural New Mexico, Nasario García
Book Cover for: The Questions That Matter Most: Reading, Writing, and the Exercise of Freedom, Jane Smiley
Book Cover for: In My Mind's Eye: A Thought Diary, Jan Morris
Book Cover for: Borderline Citizen: Dispatches from the Outskirts of Nationhood, Robin Hemley
Book Cover for: Twenty-Six Seconds: A Personal History of the Zapruder Film, Alexandra Zapruder
Book Cover for: Buffalo Gal: A Memoir, Laura Pedersen
Book Cover for: When We Were Outlaws, Jeanne Cordova
Book Cover for: The Boyhood Memoirs of A. E. Hotchner: King of the Hill and Looking for Miracles Volume 1, A. E. Hotchner

About the Author

Lee Iacocca was the president of Ford Motor Company and chairman of the Chrysler Corporation. In retirement, he devoted his time to the Iacocca Family Foundation, which raises money for diabetes research. Lee Iacocca died in 2019.

More books by Lee Iacocca

Book Cover for: Iacocca: Autobiografia de un triunfador, Lee Iacocca
Book Cover for: Where Have All the Leaders Gone?, Lee Iacocca

Praise for this book

"Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking."--Business Week