"Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read."
--Phil Knight, founder of Nike and New York Times Bestselling Author, Shoe Dog

"Imagine It Forward is like having a coach on your shelf to help you lead forward. Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization."
--Kim Scott, New York Times Bestselling Author, Radical Candor

"This book is full of wisdom about how to thrive in a bureaucracy--and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change."
--Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

"Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners -- and to vanquish the fear that holds them back from acting on what they see."
--Susan Cain, Author, Quiet

"This book is a rare gift... an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won't soon forget."
--Seth Godin, Author, Linchpin

"Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of America's oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstock's account of her unconventional career at a very conventional corporation, General Electric, is frank, funny and spot on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption and prioritizing the needs and wants of customers and consumers over profit."
--Joi Ito, Director, MIT Media Lab & Author, Whiplash

"Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it, ' and she's at the top of that list."
--Gary Vaynerchuck, Entrepreneur & Author, Crushing It

"Imagine It Forward offers good examples of teaching bravery not perfection -- in education and work. Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations."
--Reshma Saujani, Founder & CEO, Girls Who Code

"Beth Comstock has a track record of innovating, leading, and being an agent of change. In Imagine It Forward, she proposes thought provoking ways to envision your future and build strategy around it."
--Sophia Amoruso, New York Times Bestselling Author and Founder, #GIRLBOSS

"If you want easy and comforting answers about how to lead organizational change, this book isn't for you. Beth Comstock's masterpiece will make you squirm. She weaves together her rare experience, brilliance, humility, and commonsense to show how leaders can navigate the inevitable messiness and setbacks--and build organizations that are imaginative, resilient, and sane."
--Robert Sutton, Stanford Professor and author of bestsellers including Scaling Up Excellence: Getting to More Without Settling for Less (with Huggy Rao)