Written by some of industry's most knowledgeable thought-leaders, Insiders Know-How: Running Your Own Business is produced in an informative, conversational style with valuable, insightful advice and case studies taken from real business people running real businesses. Running your own business? This book has been written with you in mind. Insiders Know-How: Running Your Own Business is feature-packed with practical, easy to follow advice from experts and business professionals with years of experience at the helm of SME's and large corporations all over the world.