International E-Business Marketing

Richard Fletcher

Paperback

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Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.

Book Details

Publisher: Cengage Learning
Publish Date: Apr 27th, 2004
Pages: 307
Language: English
Edition: undefined - undefined
Dimensions: 9.67in - 7.47in - 0.75in - 1.38lb
EAN: 9781861529459
Categories: • Marketing - General• Exports & Imports• Internet - General