
A simple seven-step system to help you unlock the most powerful tool of all for growing sales - referrals from your existing client base - without being pushy.
Graham Eisner has devoted 30 years to understanding the power of client referrals for businesses. In his ten years as a private client salesperson at Goldman Sachs he developed a methodology for referrals from clients, internal partners and intermediaries that made him one of their most successful sales professionals. He developed a training programme which he ran for three years at Goldman Sachs, and since then has worked as a referrals consultant and trainer, teaching his system to thousands of professional salespeople for clients such as Barclays, Deutsche Bank, Julius Baer, Northern Trust, Seven Investment Management and other leading brands.
He understands first-hand all the myths around referrals, and the mindsets that hold people back from asking and following up. He's now put his unique and powerful system into a book so that every business can access it.
A useful book with plenty of examples and lessons to help you grow your customer base. The 7 Steps are implementable, and the book is written in a very readable style. A useful resource for those seeking to grow their business - now!
-- "NetGalley"This book is thoughtfully laid out with worksheets to help me focus on who I should ask for a referral from within my network and get organized around the whole subject of referrals. I am now creating a plan and beginning to execute it!
-- "Amazon"Why haven't I been doing this?
It seems so simple and obvious but so many people just aren't doing it, or aren't doing it in the right way. I've already started putting Graham Eisner's wise words into practice and seeing the benefits to my business.