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Book Cover for: Lateral Thinking: Creativity Step by Step, Edward de Bono

Lateral Thinking: Creativity Step by Step

Edward de Bono

Paperback
Regular price$18.99With free membership trial$9.4950% off your first book+ Free shipping
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The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."-- "Times Educational Supplement" "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book." "--Times Educational Supplement"

Book Details

  • Publisher: Harper Perennial
  • Publish Date: Feb 24th, 2015
  • Pages: 300
  • Language: English
  • Dimensions: 8.02in - 5.37in - 0.75in - 0.53lb
  • EAN: 9780060903251
  • Categories: • Creative Ability• Psychotherapy - Psychoanalysis

About the Author

de Bono, Edward: -

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.

Praise for this book

"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are." -- Sir Richard Branson