In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company.
The book describes every step on the way to realizing your goals--and the goals of your startup--as you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You'll also learn:
A must-read book for current and aspiring executives at startup firms, Lead Upwards will also earn a place on the bookshelves of startup board members, founders, funders, and managers seeking a singularly insightful discussion of business leadership.
SARAH E. BROWN is a B2B tech marketing leader, author, startup mentor, and ecosystem builder. She has over a decade of experience scaling SaaS companies through customer-centric marketing. She is a mentor at the Techstars accelerator and the founder of Flatirons Tech, a diversity- and inclusion-focused group from Boulder, CO.
Nir Eyal is an author.
Happy book birthday to @SEBMarketing on "Lead Upwards," a new book on how to grow your #startup career when you're not the founder: https://www.amazon.com/Lead-Upwards-Startup-Joiners-Ventures/dp/1119833353 Recommended reading!
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Recently, @SEBMarketing joined @mattblumberg to discuss powerful leadership. To continue the conversation, check out her book, Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams. Find it here: https://t.co/v3JMnBRtFR
Kim Scott is an author and CEO coach.
"Lead Upwards" by Sarah E. Brown features me + Trier Bryant discussing how to realize your goals—and the goals of your startup—as you navigate the gap between management and the executive team. Get your copy! https://t.co/ChGHPNrn8d #team #leadership #management #startup