Nowadays, many businesses had begun to apply internet to operate their online businesses. So, online business model will be very popular to let global online buyers can apply internet channel to buy any kinds of products, they are living far away from themselves countries. It implies that future e-commerce market competition will be very serious. However, some businessmen still feel shops and online-stores both sale mode may be attractive sale channels to let consumers to choose their products to buy. On another side, some businessmen only feel online-stores sale channel is the best sale mode or another side, some businessmen only feel visiting shop method is only the traditional best sale mode.

In my this book, I shall indicate the most famous Amazon e-commerce organization will face what kinds of marketing competitive challeng4es, how Amazon ought implement its management and marketing both strategies to solve Amazon future possible competitive challenges. I believe that Amazon is global the best famous and successful e-commerce o