This book explains why and how organizational tangible and intangible resources may influence organizational performance . This book divides three parts. First part introduce what may be organizational tangibale and intangible resources as well as how any why they may bring positive or negative consumer emotions to choose to buy the product as well as efficiency in organizations. Second part introduces what may be organizational tangible resources strategies. Third part introduces what may be organizational tangible and intangible strategies. Readers may have more clear understanding whether any organizational resources elements how and why may influence any organizational long term development.