"Everyone would benefit from reading Judkins, if only because he is so entertaining, or "edutaining." His chapters are packed with counterintuitive insights and hard truths, which are seldom so clearly and vividly laid out. . . . The strategies within these pages should, in those famous words of Leibniz, 'incline without necessitating'." --Psychology Today
"Whatever your creative hangup, Rod Judkins has steps you can take now, and a wealth of examples to support his advice. An admirably straightforward, no-nonsense guide to getting over yourself and getting to work." --Mason Currey, author of Daily Rituals: How Artists Work
"This book is packed with great stories and ideas to power up your work journey with creativity and success by doing things differently." --Susie Pearl, author ofInstructions for Happiness and Success
- With increasing mechanization and automation, creativity is ever more valued in the workplace.
- Short chapters, each focusing on a particular approach or strategy, which is brought out by real-life examples of the strategy in use.
- Shortlist of practical steps at the end of each chapter