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The co-op bookstore for avid readers
Marketing Warfare
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Book Details
- Publisher: McGraw-Hill Companies
- Publish Date: Nov 22nd, 1997
- Pages: 224
- Language: English
- Edition: Revised - undefined
- Dimensions: 8.10in - 5.50in - 0.68in - 0.60lb
- EAN: 9780070527263
- Categories: • Marketing - General• Advertising & Promotion
About the Author
Ries, Al: -
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
Trout, Jack: - Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.