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Mastering Commtech: Unlocking the Potential of Digital Transformation in Corporate Communications
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
Book Details
- Publisher: Springer
- Publish Date: Jul 7th, 2025
- Pages: 534
- Language: English
- Edition: undefined - undefined
- Dimensions: 0.00in - 0.00in - 0.00in - 0.00lb
- EAN: 9783031903014
- Categories: • Business Communication - General• Information Management• Management Information Systems
About the Author
Uwe Seebacher holds a Ph.D. in economics and business administration. He is a Professor for Predictive Intelligence at the University of Applied Sciences Munich (Germany) and also holds a position as Professor for Marketing and Communications at the University of Applied Sciences for Marketing and Communication in Vienna (Austria). Jörg Forthmann is the managing director of the IMWF Institute for Management and Economic Research (Germany) and head of media analytics projects in the CommTech working group. Forthmann is an expert in crisis communication and strategic corporate communication. Thomas Mickeleit is a communication consultant for digital transformation and head of the CommTech working group. Previously, he served as the communication director and a member of the executive board at Microsoft Germany for 15 years, successfully driving the digitization of communication processes in a newsroom.