**Business Book Awards 2025 Finalist**

**Goody Business Book Awards 2024: Leadership - DEI Winner**

Diversity, Equity and Inclusion is under fire, but attracting and retaining talent is more important than ever. This book introduces an entirely new approach to DEI, showing how and why measuring inclusion is the key for organizations to enjoy higher performance and greater employee satisfaction, without causing any backlash.

Measuring Inclusion offers step-by-step directions, sample data, and real-world case studies to help you make meaningful and sustainable improvements in employee recruitment, engagement, productivity, and retention.

You will learn to quantify, track, and estimate the financial ROI of your organization's DEI efforts just as you do with every other business activity--and in the process make your organization more successful and increasingly welcoming for everyone.

"A more strategic, data-informed approach to DEI." - Tiffani Wollbrinck, Global Talent Management and Development, Levi Strauss & Co

"Practical, measurable strategies that tie directly to business performance." - Kirsty Devine, Head of US HR and Global Projects, The Financial Times

"The analytical framework practitioners have been looking for in the area of DEI." - Silke Muenster, Former Chief Diversity Officer, Philip Morris International

"A crucial counterpoint to the current backlash against DEI, providing a data-driven justification for why these efforts are essential for business success." - Jennifer Brown, Keynote Speaker and WSJ best-selling author, How to be an Inclusive Leader

A former professor with degrees in mathematics, aerospace engineering, and neuroscience, Paolo Gaudiano is an entrepreneur, a teacher, a prolific writer, and a sought-after speaker. His work transforms how people think about diversity, equity and inclusion (DEI) and what they do about it, with the ultimate goal of making our society more inclusive and equitable while driving greater economic benefits for everyone.