The co-op bookstore for avid readers
Book Cover for: Media Essentials, Richard Campbell

Media Essentials

Richard Campbell

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world.

Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

Book Details

  • Publisher: Bedford Books
  • Publish Date: Oct 2nd, 2019
  • Pages: 560
  • Language: English
  • Edition: - 0005
  • Dimensions: 9.00in - 7.40in - 1.00in - 2.11lb
  • EAN: 9781319208172
  • Categories: Media StudiesCommunication Studies