Bobby Owsinski (Los Angeles, CA) is a producer, an engineer, and one of the best-selling authors in the music industry, with 24 books that are staples in audio recording, music, and music business programs in colleges worldwide. He writes for Forbes on the new music business, his popular blogs have been visited more than 6 million times, and he's appeared on CNN and ABC News as a music branding and audio expert. Visit his music production blog at bobbyowsinski.blogspot.com, his Music 3.0 music industry blog at music3point0.blogspot.com, his Forbes blog at forbes.com/sites/bobbyowsinski, his podcast at bobbyoinnercircle.com, and his website at bobbyowsinski.com.