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Non-Obvious: How to Predict Trends and Win the Future
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
#1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition)
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling?
How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models?
What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?
The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world.
In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends - with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
Book Details
- Publisher: Ideapress Publishing
- Publish Date: Dec 5th, 2017
- Pages: 270
- Language: English
- Edition: 2018 - undefined
- Dimensions: 9.00in - 6.10in - 0.40in - 0.90lb
- EAN: 9781940858425
- Categories: • Forecasting• Consumer Behavior - General
About the Author
More books by Rohit Bhargava
What people are saying
Official account for Emory, a private research university of international reach where courageous ideas achieve positive transformation in the world.
Emory alumnus Rohit Bhargava (@rohitbhargava) is on a mission to inspire more non-obvious thinking in the world. The first step, he says, is for you—all of you—to simply put down your phone.➡️ It's So (Non) Obvious: https://t.co/Q4LeKm2kxO @EmoryAlumni https://t.co/fyOeOiQuoA
Helping authors cut through the clutter by recognizing excellence. SPRING: Independent Press Award FALL: New York City Big Book Award: All publishers+authors
What if you could predict the #trends that will change your #business? Non-Obvious Megatrends by Rohit Bhargava https://t.co/vJxMfiuPGb @non_obvious @rohitbhargava @ideapresspub #TrendSetter #Leadership #championmind #LeadershipInAction #Sociology #2022NYCBBA #GabbyBookAwards
I help others to see the non-obvious + be more interesting. Non-Obvious Trend Curator | Listener | Storyteller | | Author | Publisher | Keynote Speaker| Dad
Just a few hours out from the @Non_Obvious #SXSW Flash Mob Book Giveaway at 10PM, don't miss this unbelievable chance to grab more than a dozen titles by thought leaders and industry champions. Stay in the loop with all things #NonObvious at #SXSW here: https://nonobvious.com/sxsw https://t.co/QPU9KCQNqo
Praise for this book
DANIEL H PINK, Author of Drive
"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit
"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP
"Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA
"Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Bestselling Author
"It gets better every year!"
RYAN HOLIDAY NY Times Bestselling Author
"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City
"A goldmine of ideas and trends!"
GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva
"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs
"Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked
What people are saying
Official account for Emory, a private research university of international reach where courageous ideas achieve positive transformation in the world.
Emory alumnus Rohit Bhargava (@rohitbhargava) is on a mission to inspire more non-obvious thinking in the world. The first step, he says, is for you—all of you—to simply put down your phone.➡️ It's So (Non) Obvious: https://t.co/Q4LeKm2kxO @EmoryAlumni https://t.co/fyOeOiQuoA
Helping authors cut through the clutter by recognizing excellence. SPRING: Independent Press Award FALL: New York City Big Book Award: All publishers+authors
What if you could predict the #trends that will change your #business? Non-Obvious Megatrends by Rohit Bhargava https://t.co/vJxMfiuPGb @non_obvious @rohitbhargava @ideapresspub #TrendSetter #Leadership #championmind #LeadershipInAction #Sociology #2022NYCBBA #GabbyBookAwards