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Book Cover for: On Saving Face: A Brief History of Western Appropriation, Michael Keevak

On Saving Face: A Brief History of Western Appropriation

Michael Keevak

An examination of the Western colloquial appropriation of the Chinese concept of "face."

The colloquial concept of "losing face" and "saving face" has become so normalized in modern Western speech that most speakers are unaware that these sayings originate from Chinese. In East Asian cultures, "face" is a complex and varied concept that involves proper behavior and the avoidance of conflict, encompassing every aspect of one's place in society as well as one's relationships with other people. One can "give face," "get face," "fight for face," and "tear up face;" a multitude of meanings that were foreshortened to the dualistic "lose face" and "save face" when appropriated into the Western framework of humiliation and reputation. On Saving Face traces the Western reception and distortion of this Sino-originated concept of "face," arguing that its appropriation amidst nineteenth-century colonialism deviated the colloquialism into culturally separate meanings.

Book Details

  • Publisher: Hong Kong University Press
  • Publish Date: Jan 4th, 2023
  • Pages: 136
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.20in - 6.35in - 0.53in - 0.72lb
  • EAN: 9789888754281
  • Categories: • Anthropology - Cultural & Social• Asia - China

About the Author

Michael Keevak is a professor in the Department of Foreign Languages at National Taiwan University.

Praise for this book

"To 'save' or to 'lose face', the 'giving of face' or the humiliating absence of such a noble gesture have since the nineteenth century been regarded as archetypical features of the puzzling cultural universe that 'China' represented in the eyes of the West. This book is the fruit of many years of meticulous research by Michael Keevak, conclusively argued and--importantly--enjoyably written. A 'must' for any reader with an interest in Chinese culture."
--Lars Laamann, SOAS, University of London
"Revising assumptions that 'saving face' is a term of exclusively Chinese origin, Keevak traces deftly how the expression emerged rather in a shuttle movement between East and West, in European colonialist efforts to pinpoint and essentialize 'Chineseness.' This lucidly written book brings us to new understanding of an old term."
--Emily Sun, Barnard College, Columbia University