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The co-op bookstore for avid readers
Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz
Finalist:Benjamin Franklin Award -Business/Economics (2012)
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.
Book Details
- Publisher: 360 Books, LLC
- Publish Date: Jun 1st, 2011
- Pages: 226
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.00in - 5.90in - 0.60in - 0.65lb
- EAN: 9780982276556
- Categories: • Publishers & Publishing Industry• E-Commerce - Digital Marketing• Industries - Retailing
