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Book Cover for: Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz, Lorraine Phillips

Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

Lorraine Phillips

Finalist:Benjamin Franklin Award -Business/Economics (2012)
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.

Book Details

  • Publisher: 360 Books, LLC
  • Publish Date: Jun 1st, 2011
  • Pages: 226
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 9.00in - 5.90in - 0.60in - 0.65lb
  • EAN: 9780982276556
  • Categories: Publishers & Publishing IndustryE-Commerce - Digital MarketingIndustries - Retailing

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