In my this book, I shall indicate the most famous Amazon e-commerce organization will face what kinds of marketing competitive challenges, how Amazon ought implement its management and marketing both strategies to solve Amazon future possible competitive challenges. I believe that Amazon is global the best famous and successful e-commerce organization. It needs to solve how to persuade online buyers to prefer to click its web-stores to choose to buy any kinds of brands products as well as how to persuade its any kinds of brands of sellers to choose to apply its online purchase channels to instead themselves online purchase channels. I hope my readers can have more clear understanding whether future what challenges that Amazon may face and how it can implement strategies to solve its future competitive challenges.