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The co-op bookstore for avid readers
Original Series: How to create binge-worthy, B2B content that drives revenue
For B2B tech marketers and business owners stuck in a rut: It's never been more important to create content, yet never been harder to stand out. Blogs, podcasts, videos, and tweets we create in silos no longer cut it. The bar gets higher every month. Besides, with all the other things to do as a business owner or marketer - who's got the time to properly create content? It's time you took a little break. While many brands wrestle on in the content rat race, an unlikely bunch of brands, small and large, did what little thought to do; they designed their own racecourse. By creating their own "TV-like" original series shows, and repurposing each episode into tons of micro-content pieces, their target audiences came to them. They embraced episodic marketing. In doing so, they stood out from the competition, had more fun, systemised revenue-creation, and spent their time selecting rather than chasing leads. Best of all, they worked leaner - not harder.In this book you will learn how to: * stand out by thinking the opposite of other brands* create an original series for your brand that's binge-worthy* turn each episode into a month's worth of content - across video, audio, written, and image.You will also learn how to: * effortlessly grow targeted, organic distribution across social* clearly demonstrate dollar-value per content piece created* shorten sales cycles while growing thought leadership Featuring examples from: Hubspot, Drift, Wistia, Spotify, MailChimp, and more.Second edition now available
Book Details
- Publisher: Independently Published
- Publish Date: Oct 19th, 2019
- Pages: 272
- Language: English
- Edition: undefined - undefined
- Dimensions: 7.99in - 5.00in - 0.61in - 0.66lb
- EAN: 9781089341161
- Categories: • Marketing - General