"This is a valuable book because serious work on the representation of organized labor is rare in media studies. More valuable, however, is that it shows how media coverage changed in the course of the strike. The implications of the fact that collective working-class struggle can change media representations are very far-reaching, challenging not only uncritical pro-business views of the media but also the more individualized notions of resistance based on deviant consumption of dominant texts. This book has important insights and lessons for all those interested in understanding the role of the media in contemporary capitalism, and for those who are interested in changing that role."--Colin Sparks, director of the Communication and Media Research Institute, University of Westminster, and author of Media and Globalization

"Outside the Box is one of the most in-depth and well-researched studies of media representation of a labor struggle that I have read. Kumar has an exceptional talent for describing complex economic and theoretical notions in a clear and interesting style, and her incorporation of concrete examples is especially useful in analyzing social relations between capital and labor. Finally, her emphasis on resistance provides an important alternative to analyses that too often stress domination alone."--Douglas Kellner, George F. Kneller Chair in Education and Philosophy at the University of California, Los Angeles

"Deepa Kumar has provided us with a compelling account of the way the U.S. media cover globalization and labor issues. She combines a clear understanding of the structural preferences of the U.S. media with a nuanced appreciation of the possibility for change. This is a smart, highly readable intervention and makes essential reading for those interested in promoting better media coverage within the constraints of a corporate system."--Justin Lewis, professor of communication, Cardiff University