The co-op bookstore for avid readers
Book Cover for: Pet Business Marketing Almanac 2020, Laurren Darr

Pet Business Marketing Almanac 2020

Laurren Darr

Pet Business Marketing Almanac 2020 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. In its seventh edition of production, this go-to resource includes even more information. Traditional Holidays and Observances, Unconventional

Holidays, and Pet Holidays are still included by month, week, and date. Food Holidays and Health/Medical Holidays have been added by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been included again. One of the most exciting sections is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine - Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn't be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her 2020 Astrological Overview,

Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

WOW: Food Holidays

COOL: Health/Medical Holidays

NEAT: Blogs

BONUS: Astrological Guide To Your Animals

Book Details

  • Publisher: Left Paw Press, LLC
  • Publish Date: Sep 28th, 2019
  • Pages: 188
  • Language: English
  • Dimensions: 9.00in - 6.00in - 0.43in - 0.62lb
  • EAN: 9781943356737
  • Categories: ReferenceAstrology - HoroscopesAlmanacs

About the Author

Darr, Laurren: - Laurren Darr finds joy through the bonds created through pet fashion between humans and their pets. She is on a mission to unleash the overall visibility of the pet fashion industry through empowerment of pet fashion professionals. She has over twenty-five years marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. Darr has won over 40 marketing awards and is a #1 best-selling author. More importantly, she's been a pug lover since her first rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a laundry cart. She understands the deep rootsnand connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year. Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring. PugDala Coloring Book, a mindfulness coloring book, also won a Maxwell. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch the Pet Fashion Guild, an organization created to provide educational materials and tools for pet fashion professionals. She's been named a "Paw-er Woman" by Fidose of Reality blog and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. In 2018, Pet Age named her a Woman of Influence. Laurren earned her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015. Laurren now lives in the Racing Capital of the World in Indiana. Her life is busy with her race car driving son, geneticist husband, and the most stylish dog at the race track, Bella.
Zucker, Ellen: - Philadelphia based Ellen Zucker is a professional astrologer, writer and cat-mom to a sweet little ball of fire named Cookie Monster who was rescued from the streets. Ellen combines her professional experience in private sector, entrepreneurship, and government with astrological knowledge to bring a grounded, practical perspective to her clients. In addition to working with clients locally and online, she lectures and teaches and was resident astrologer at BlogPaws 2017. She serves as President of the Philadelphia chapter of the national astrology organization, National Council for Geocosmic Research. She has authored the astrology chapters in The Pet Business Almanac since 2014 and was the weekly cat horoscope columnist for Her work has appeared in The Career Astrologer and other places.
Praise for this book

I use the Pet Fashion Almanac for reminders of important dates related to pets throughout the year. This book is right by my computer so I can have it ready as my go-to reference. Thanks, Laurren, for making keeping up with dates so easy!

-- Cindy Dunston Quirk of Scout & Zoe's

I LOOOVE the Almanack!!!! It is right next to my computer and whenever I'm planning my day or need to know what's happening, I just open the book and all info is there -from pet holidays to trade shows....even pet media that I can reach to if needed! And, let's not forget that the astrology overview can be addictively fun!

-- Ada Nieves of ada nieves for pets

I've found the "Pet Business Planning Almanack" to be one of the most useful directories for anyone in the Pet Industry.

­-- Theresa O'Connell of Wren & Sparrow

A great tool for those of us in the Pet Fashion Industry. A must have item.

-- Patt Savastano of Spoiled Dog Designs

I always love looking at the "Pet Business Planning Almanack" for fun upcoming pet holidays throughout the year and Laurren puts together such a wonderful list of pet organizations! Everyone should have it.

-- Nancy Hassel of American Pet Professionals

The Almanack is an incredible tool for the start up or established pet business. As an instructor in the pet certificate program at FIT, I am going to recommend this book to all of my students.

-- Carl Ferrando of Puppy Uppers, Inc.

Let's be frank... I just love this book. It's chock full of all the resources I need to write fantastic blog posts, to learn about who's doing what in the pet world, and it's full of inspiration. It's a must have for any pet parent on the planet!

-- Yvonne Divita of BlogPaws

Everyone is always saying they want to know more about what is happening in the pet industry - and The Almanack is that resource. Easy to read and jam packed with useful information!

-- Shawna Schuh of Women In The Pet Industry

Everyone in the pet industry can benefit from this almanack. For me, as a cat expert, celebrity cat consultant and writer/blogger, I like to keep a hard copy on my desk for easy reference of pet holidays and trade shows. The astrology is bonus!

­-- Layla Morgan Wilde of Cat Wisdom 101

I use the Almanack to plan holiday-specific pet parties. If it wasn't for this Almanack, I would be clueless. Who knew there are so many holidays to celebrate? I luv it!

-- Bobbi Mitchell of Pups on the Runway

The only in its class, ultimate guide for pet industry leaders. It saves lots of time and it's value exceeds the cost hundred times. A must for everyone who wants to successfully grow their pet business. Highly recommended!

-- Joanna Aqua of Pet Monarchy Ltd