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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Book Details
- Publisher: Grand Central Publishing
- Publish Date: Jul 30th, 2004
- Pages: 302
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.25in - 6.34in - 1.05in - 1.38lb
- EAN: 9780446530644
- Categories: • American Government - General• Political Process - Campaigns & Elections
