One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.

This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.

This new edition has the materials I've been waiting for--particularly virtual reality and gaming.

This book is now ahead of the competition in how thoroughly it covers new, web-based media.