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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."
Book Details
- Publisher: Grand Central Publishing
- Publish Date: Jan 13rd, 1999
- Pages: 368
- Language: English
- Edition: undefined - undefined
- Dimensions: 9.10in - 5.90in - 1.00in - 1.00lb
- EAN: 9780786883561
- Recommended age: 18-UP
- Categories: • Business• Corporate & Business History - General• Industries - Hospitality, Travel & Tourism
About the Author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Praise for this book
"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today