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Progress in Communication Sciences, Volume 13
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Book Details
- Publisher: Praeger
- Publish Date: Sep 22nd, 1997
- Pages: 278
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.92in - 5.96in - 0.62in - 0.82lb
- EAN: 9781567503609
- Categories: • Communication Studies• General• Cognitive Psychology & Cognition
About the Author
ster /f Franklin /i J.
nett /f George